Graphic Design for Commuter Challenge 2012
National and local campaigns
Digital Skills Internship
Supported through the YMCA
During the summer of 2012 I was the local coordinator of the 2012 Commuter Challenge campaign at Sustainable Alberta Association. This was part of my internship there, an opportunity to develop my digital skills – Photoshop, inDesign, WordPress, social media – and learn how a non-profit organization works.
One fun part of the job was designing the posters, buttons, and flyers for the national and local campaigns. I even got to make a French series for our participating cities in Quebec, which was fun for an anglophone like me. These materials were used by 1524 workplaces across the country. I coordinated the local campaign as well, providing 110 Calgary workplaces the support and swag they needed to get their employees to try alternative transportation for a week, while tracking their mileage and CO2 emissions using our online software. It worked pretty well – we tracked 25,037 commuters across Canada, who traveled 2,679,432km during the Challenge. And all these people prevented 443,828 lbs of CO2 emissions!
The poster above was also printed up as a huge display and advertised in C-Train stations and bus stops all across the city, thanks to the City of Calgary and Calgary Transit. We also had displays at festivals and other local events, like Bike to Work Day, the Lilac Festival, and the Eco-Fair at Bow Valley College, handing out promotional items (keychains, water bottles, etc.) and signing people up for the campaign.